从美国仿制药市场特征看战略布局--以华海药业为例

Strategic Planning Based on the Characteristics of the U.S. Generic Drug Market: A Case Study of Huahai Pharmaceutical

关键词:  仿制药  美国市场  价格  战略

Key words:  generic drug  US market  price  strategy

摘要:

目的 为拟在美国市场进行化学仿制药销售的中国企业提供帮助,认识美国仿制药市场特征,结合自身优势,建立有效的销售战略。方法 主要采用数据分析法和例证法。结果 美国仿制药不同厂家之间产品有强替代性,价格与获批的厂家数量密切相关。结论 中国企业在美国仿制药市场竞争应密切关注竞争者数量,尽早上市,建立成本优势和定价能力,才能在美国仿制药市场立足。

Abstract:

OBJECTIVE To provide assistance for Chinese enterprises to market generic drugs in the US market, to recognize the key factors affecting the revenue of products, combined with their own advantages, to establish effective sales strategies. METHODS The main methods adopted are data analysis and exemplification. RESULTS The generic drugs from different manufacturers in the US market have strong substitutability, the price is closely related to the number of approved manufacturers. CONCLUSION Chinese enterprises should closely monitor the number of competitors, launch the product as early as possible, establish lower cost ability and high pricing capabilities, so as to gain a greater market share in the US generic drug market.